电商进化论：社会化平台带来三大突破

luan159

2013年中国电子商务交易额超过10万亿，其中网络零售达到1.8万亿，成为全球第一大网络零售国。虽然电商行业让消费者享受到了价格红利，但其对流量的依赖却让商家的运营成本不断增加，而且其销售属性也使商家不得不将推广、服务职能分流到平台完成，也给用户造成了一定的不便。直到依托社交媒体平台的社会化电商出现，才让商家具备了提供“一站式购物体验”的能力，这也有望真正意义上实现对零售行业的重构。
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