20090427【致命车手被致命】庞蒂克死了

chanev7

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5 o5 V! k* r6 m7 r& }. Y, a大家都知道在致命车手（Wheelman）里面主打车是Pontiac G8。
& i( Z+ h$ @. t. z而今天C7上材料课的时候，教授说到陶瓷的时候，谈起新闻说，Pontiac is DEAD。
' s- |0 W# U- L+ e" R, P' y4 i班上一片嘘声，然后我回来查了查新闻，果然如此。
! R$ ]6 v- Y# r" S2 a下面C7翻译一段，原文见后。

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官方消息，通用（GM）杀了庞蒂克（Pontiac）
7 i$ A4 e* ]9 B4 L$ O我们在DealBook的同事现场博客了周一上午通用公司董事长和CEO Fritz Henderson先生的新闻发布会。
4 J+ t$ t6 w: V( Q& T$ f" V. }  b7 q早9:01几分钟前，通用宣布了大家意料之中的事情：决定杀死庞蒂克品牌。通用决定今后主打4个牌子——雪弗莱（Chevrolet），凯迪拉克（Cadillac），GMC，和别克（Buick）。一些分析家觉得其实通用只需要两个，雪弗莱和凯迪拉克，因为日本很多公司，如丰田（Toyota），本田（Honda），日产（Nissan），在美国都主打两个品牌。但是客观的说，通用现在确实品牌少些了，比起它1908年创业之初。
通用CEO说悍马（Hummer）和土星（Saturn）将会在今年年底（2009年年底）脱手，庞蒂克（Pontiac）则2010年。Fritz Henderson，通用的CEO说，品牌之间“只能相互竞争却不能同仇敌忾”，他说通用从没有打算以庞蒂克取胜的路子，而庞蒂克品牌背后也根本没有能在市场竞争需要的两把刷子。

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* ^% ~' ]& i" x2 f& _6 _0 ~原文链接：
. v7 N3 f$ n8 z8 Dhttp://wheels.blogs.nytimes.com/2009/04/27/its-official-gm-kills-pontiac/?scp=3&sq=Pontiac&st=cse
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1 _) t8 v$ I9 _/ F+ C2 w! B6 P- bIt’s Official, G.M. Kills Pontiac Brand
2 n) S5 _: ?( t2 }By DealBook
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Our colleagues at DealBook are live-blogging the Monday morning news conference by Fritz Henderson, president and chief executive of General Motors:
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' d- x- \" Z* J1 A9:01 a.m.| A few minutes ago, G.M. said what everybody expected: it is killing the Pontiac brand. It expects to go forward with four brands — Chevrolet, Cadillac, GMC and Buick. Some analysts think all G.M. needs is two — Chevrolet and Cadillac — since Japanese companies, like Toyota, Honda, and Nissan — primarily have two brands in the U.S. But to put this in perspective, G.M. will now have fewer brands than it did when it started in 1908.
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8 y6 t% _: H+ f4 `  {" IG.M. chief executive says Hummer and Saturn will be gone by the end of 2009; Pontiac goes away by 2010. Fritz Henderson, G.M.’s chief executive, says brands “only play offense well. They don’t play defense well.” He says G.M. didn’t have a strategy to win with Pontiac, nor could it put the market muscle it needed behind the brand.