20090427【致命车手被致命】庞蒂克死了

chanev7

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大家都知道在致命车手（Wheelman）里面主打车是Pontiac G8。
而今天C7上材料课的时候，教授说到陶瓷的时候，谈起新闻说，Pontiac is DEAD。
- j$ _! x$ k1 x- a) a, K班上一片嘘声，然后我回来查了查新闻，果然如此。
下面C7翻译一段，原文见后。

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2 l( ?1 s3 W( U& Z$ {7 y& t/ D官方消息，通用（GM）杀了庞蒂克（Pontiac）
我们在DealBook的同事现场博客了周一上午通用公司董事长和CEO Fritz Henderson先生的新闻发布会。
早9:01几分钟前，通用宣布了大家意料之中的事情：决定杀死庞蒂克品牌。通用决定今后主打4个牌子——雪弗莱（Chevrolet），凯迪拉克（Cadillac），GMC，和别克（Buick）。一些分析家觉得其实通用只需要两个，雪弗莱和凯迪拉克，因为日本很多公司，如丰田（Toyota），本田（Honda），日产（Nissan），在美国都主打两个品牌。但是客观的说，通用现在确实品牌少些了，比起它1908年创业之初。
* _+ v" L$ C. y8 Y4 |通用CEO说悍马（Hummer）和土星（Saturn）将会在今年年底（2009年年底）脱手，庞蒂克（Pontiac）则2010年。Fritz Henderson，通用的CEO说，品牌之间“只能相互竞争却不能同仇敌忾”，他说通用从没有打算以庞蒂克取胜的路子，而庞蒂克品牌背后也根本没有能在市场竞争需要的两把刷子。
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0 V1 B8 `- i& z2 l! E原文链接：
http://wheels.blogs.nytimes.com/2009/04/27/its-official-gm-kills-pontiac/?scp=3&sq=Pontiac&st=cse

It’s Official, G.M. Kills Pontiac Brand
! s7 a: d. }1 {" oBy DealBook
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! w# r2 [' ?6 t: nOur colleagues at DealBook are live-blogging the Monday morning news conference by Fritz Henderson, president and chief executive of General Motors:

+ }3 F" y6 r: s: ?9:01 a.m.| A few minutes ago, G.M. said what everybody expected: it is killing the Pontiac brand. It expects to go forward with four brands — Chevrolet, Cadillac, GMC and Buick. Some analysts think all G.M. needs is two — Chevrolet and Cadillac — since Japanese companies, like Toyota, Honda, and Nissan — primarily have two brands in the U.S. But to put this in perspective, G.M. will now have fewer brands than it did when it started in 1908.
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, x( ~% X. a6 UG.M. chief executive says Hummer and Saturn will be gone by the end of 2009; Pontiac goes away by 2010. Fritz Henderson, G.M.’s chief executive, says brands “only play offense well. They don’t play defense well.” He says G.M. didn’t have a strategy to win with Pontiac, nor could it put the market muscle it needed behind the brand.